Your Content Has a Job. What Is It?

You don’t need more content. You need more intentional content.

A lot of businesses approach social media with:

“We need to post something today.”

Instead, you want them thinking:

“What do I want this post to accomplish?”

A healthy content strategy has a mix of “different jobs” rather than asking every single post to generate sales, followers, engagement, education and brand awareness all at once.

The 6 Jobs Your Content Can Have.

1. Get Attention.

Content designed to stop the scroll and introduce someone to your brand.

Examples:

• Trending formats
• Strong hooks
• Relatable content
• Shareable posts
• Unexpected/interesting information

2. Educate.

Give your audience something useful.

Examples:

• Tips
• FAQs
• How-tos
• Industry knowledge
• “Things you didn’t know” content

3. Build Trust.

Show people why they should believe in, work with or buy from you.

Examples:

• Testimonials
• Client/customer stories
• Results
• Behind-the-scenes
• Team expertise
• Your process

4. Build Connection.

This is the content that makes your business feel human.

Examples:

• Team personality
• Stories
• Community involvement
• Humor
• Relatable content
• Values

5. Drive Action.

This is your more direct conversion content.

Examples:

• Book a consultation
• Shop now
• Sign up
• Register
• Download
• Visit your location
• New product/service announcement

6. Keep People Coming Back.

Content that gives people a reason to continue following you rather than just discovering you once.

Examples:

• Recurring series
• Weekly tips
• Community conversations
• Regular behind-the-scenes content
• A recognizable content format
• Personality-driven posts

Final Thoughts.

Your social media isn’t just a collection of posts. It’s a strategy made up of content with different jobs.

So, give your content a job. Then give it the chance to do it.

Until next time,

🤍 Cassidy