WOW.
First of all, thank you for being here. 🥹 If you’re reading this, you are already supporting this new endeavor of mine + that means a lot to me!
The concept of The Social Dubs began in late 2024/early 2025 when I was on maternity leave after having my son, Warren. I was struggling with the thought of returning to work. It’s not that I didn’t want to work, or that I didn’t love my job, or that I couldn’t handle being a working mom. It was that I didn’t want to leave my son for 8+ hours a day. I wanted to be with him as much as possible + didn’t want to lose out on any of the moments with him (I’m sure anyone who’s been a new mom can relate to that feeling...). My thought was maybe I could start something of my own, which would give me flexibility while still being able to support my family.
Of course this thought was a good one, but not one I could tackle at the time. Having a newborn, adjusting to motherhood + life in general did not present the best opportunity to focus on creating a business. So back to work I went!
My full-time job is in the Marketing + Communications department at Ferris State University. I run all of the social media channels for the university, along with a few other accounts. This means I plan + create content that has to resonate with many different audiences (prospective students + their families, current students, alumni, donors, the community, etc.) + it is also one of our most visible marketing tools. It can be a lot of pressure, but I’ve learned so much since taking over the accounts.
I’ve also seen a lot of success in my social efforts, not to brag or anything. 🫣 In the first month of taking over, reach on Instagram increased by 130%. People across campus instantly noticed a difference + passed on compliments. Impressions increased from 6.6 million to 15.8 million from 2024 to 2025. 📈
So after seeing qualitative + quantative data really proving I knew what I was doing, I finally took the leap + created The Social Dubs. 🙌
And here we are! I’m excited to connect with more people + continue to do what I love + see where this goes. I want to help people WIN (hence the double meaning of “Dubs”) + this is the best way I know how.
If you made it this far, I’ll thank you again for reading. 🫶 This space will end up being for some in-depth thoughts, ideas + more. A little this, a little that. I hope it provides you with different perspectives, maybe some inspo or something you didn’t know before.
Because it’s always good to keep learning + growing, especially in an ever-changing social world full of new trends + algorithms that don’t slow down. And my goal with The Social Dubs is to win as much as possible, but even if we “lose”, we’re learning a lesson.
Until the next time,
🤍 Cassidy
Leave a Reply