Hi, I’m Cassidy.
I am a storyteller, strategist + the founder of the Social Dubs.
I help brands turn their social media into something more than just posts on a feed. Through intentional strategy, thoughtful storytelling + data-backed decisions, I help businesses create content that connects, converts + builds real community.
From leading social strategy for a multi-channel university brand to bringing stories to life on your TV, I have mastered connection + storytelling in all aspects. At the end of the day, you are communicating your brand + your story through your social media. But you have to do it right.
As a mom + a media professional, I know the value of time, clarity, + results. My approach is equal parts creative, fun, informative + strategic.
I am a proven winner + would love to help you win.
Why We Do It.
The Social Dubs is named after two things that matter deeply to me:
– Wins earned through strategy
– Warren William (lovingly called Dubs), my son, who serves as a reminder that what we build should matter.
After years of leading high-performing social media strategy, scaling engagement, and driving measurable growth, one thing became clear:
Winning on social isn’t about posting more. It’s about creating with intention and positioning smarter.
This company was built in a season of growth, resilience, and redefining what momentum looks like, personally and professionally.
And now, I help brands build that same kind of sustainable momentum.